Updated on June 18, 2021
What Are the Benefits and Drawbacks of Using Perth SEO?
The name Perth SEO Company fits well into the context of an SEO Company. Perth SEO Company is an experienced SEO firm that ranks customers at the top of Google search results whenever your customer is searching for your particular product or service. It’s all part art and science, with nearly 70% of all internet search inquiries going to the first three listed sites. A truly staggering statistic! With this information, it’s no wonder that so many businesses are choosing to have Perth SEO Company do their SEO work for them.
What exactly does this entail? For the most part, each of the three major search engines monitors websites using a unique program; the ‘Overture’ programme and the ‘Google Analytics’ programme. With both of these programs, you have the opportunity to monitor your website traffic utilizing data provided to you by Perth SEO Company. Once you’ve gained access to this information, you’ll be able to understand what makes certain websites more or less likely to draw the attention of your customers, and thus gain a higher ranking positioning on the search engines.
As previously stated, Perth SEO Company works with the leading search engines, namely Google, Bing and Yahoo! Performing your own ‘Overture’ campaign can lead to increased organic rankings, as well as increasing the potential for you to receive ‘rate alerts’ from the Google Website Optimisation team – which alert you to any significant changes to your site’s position in search engine rankings. If you’re wondering if performing your own SEO is worthwhile, the answer is undoubted yes. Google is always on the lookout for new, relevant and compelling websites, and you’ll easily be able to do all the necessary things to increase your chances of ranking highly amongst its list of websites.
However, if you’re just beginning your search for an SEO Company, it’s also important that you understand that not every SEO firm offers the same level of services, and therefore it’s important to ensure you’re comparing the pros and cons of each firm. In other words, before you even begin looking for an SEO company in Perth, take some time to research the different firms in terms of the services they offer, as well as their reputation within the business. For example, some SEO firms focus solely on incorporating organic traffic onto existing pages – this will obviously benefit your current webpage, but won’t necessarily be a long-term solution when it comes to driving long term organic traffic.
By contrast, some SEO companies in Perth concentrate on providing complete and comprehensive solutions to help their clients improve their on-page and off-page optimisation strategies. These include employing advanced and cutting edge keyword research technology, developing web pages that are highly interactive and engaging, and offering clients comprehensive internet marketing services including on-page and off-page search engine optimisation. By focusing on offering clients a complete and comprehensive service, Perth SEO Company are ensuring that they deliver genuine solutions to their clients.
Keyword research is one of the most important aspects of implementing an effective online marketing strategy. Without a sound strategy, your site will fail in its overall objective of attracting new, quality traffic, because no matter how compelling your site is, no one will visit it if your content and links are completely useless to the visitor. However, many SEO agencies in Perth are less focussed on keyword research and far more eager to implement some other on-page and off-page strategies. As a result, many potential customers who may have been interested in your website may have seen it on another website – in Perth, this is known as ‘cyber-bait’. This is used to lure unsuspecting visitors to websites that are not relevant to the businesses that they’re attempting to market or are offering the services that the target customer isn’t actually looking for. Whilst it’s impossible to completely prevent cyber shipping, it’s important to ensure that your SEO Perth firm is thorough in their efforts to avoid this situation.
Many SEO firms utilise ‘digital meal’ (aka viral videos) as a form of on-page SEO strategy. Digital meals are short promotional videos (at least 30 seconds long) that contain links to the client’s website and include many embedded links and phrases (to increase the chances of these links being clicked on). Whilst this can provide a great boost to the ranking of your site and can be an effective method of driving traffic, there are some drawbacks to it. Because the videos are only one link in your entire campaign, they can sometimes be ineffective at boosting rankings. However, some SEO companies are becoming more adventurous when it comes to using digital meal strategies and incorporating them into their clients’ campaigns.
By incorporating a number of various digital meal strategies within their SEO services, the Perth SEO Company is able to drive traffic to their clients’ sites with relative ease. However, the effectiveness of their services is dependent upon their ability to execute them in a manner that maximises their effectiveness. If their strategies do not fit with your marketing objectives, it may not prove worth the time and effort you put into developing the campaigns. So be sure to discuss your marketing objectives with your SEO specialists before deciding which strategies to implement.